WHY NOT USE THAT TROPE to our advantage at a time when we actually need people paying attention to women's breasts.
THE MANE CAMPAIGN. At Cannes, the lion represents creativity, excellence, global appeal and NOW both gender equality, as well as inequality. Along with The Female Quotient we were able to tell a deeper story of why women are still not equally represented on the biggest advertising stage in the world.
Pure Leaf
ONCE UPON A TIME we decided to re-write a few Grimm’s fairy tales and turn the heroines from victims, into empowered women who are capable of making their own decisions. Fortunately our PepsiCo client LOVED the idea. Then Amy Poehler LOVED the idea and agreed to narrate. And then Rashida Jones LOVED the idea of directing her best friend Amy. We’d say THE END but it really isn’t, because we plan on continuing to do purposeful work for clients brave enough to let it happen.
Hasbro
MS MONOPOLY WAS AN INTERESTING ONE. When Hasbro asked us to help them promote their new Monopoly game, we were intrigued. When they told us that we could add our own personal touch to the actual game, we were in!
Spending an entire weekend researching and finding info on female scientists and entrepreneurs to include in the game was a weekend well spent. And while we didn’t have complete control over the game rules (DID NOT agree to giving women more money than men for passing go) we knew we had an opportunity to do something good.
BSA
THIS PROJECT WAS NEAR AND DEAR TO OUR HEARTS because for the first time in the brands 110-year history they were admitting girls to the scouts. What we learned in the process was that no matter what side adults are on…kids always save the day.
American Cancer Society
PROBABLY THE MOST EMOTIONAL of all the projects we’ve been a part of. During the 2-day print shoot and 4-day film shoot we met and casted some cancer survivors and watched them bring their emotions to the surface. The experience was humbling and one we will never forget. Raising money for cancer research is and will always remain our greatest accomplishment.
FOR ACS OOH WE DID A COMPLETE TAKEOVER of New York City. Thank you Sandro for your talent and grace.
Mars Wrigley
THIS WAS JUST FUN TO PRODUCE. And as our directors so eloquently stated” We could never claim that commercials are an art form... but some days on set it can seem dangerously close”.
Allergan
OUR FIRST FORAY INTO PHARMA we created the spot and campaign that helped win the Allergan account for FCB Chicago.Instead of reminding women that dry, itchy eyes were one more sign of aging, we reminded women of the power their eyes have.
Combos
PRETZELS AND CHEESE GO TOGETHER, but there are about a million things that do not. We had a list of probably 400 of them, many not suitable for all ages, but here are a few that slipped through research.
THANKS TODD BAXTER, for your hyper real photography skills on our Combos OOH. Also, credit must be given to the women over 70 who showed up to this casting session. They are our heroes!
COMBOS PRINT
FIELD MUSEUM
FIELD MUSEUM
WHEN YOU GET TO RUN AN ACCOUNT like the Field Museum and have a CCO that supports your work…it’s kind of magical. Imagine being briefed by scientists, archeologists, historians and curators. Every briefing was like a crash course in history. There were a lot of exhibits and they trusted us to find new ways in for each and every one.
